spring
Spring is a digital shopping destination with a vast, yet highly curated selection of over 2,000 brands - luxury labels, emerging designers, fast fashion, beauty, home, lifestyle and kids - all in one place.
I was brought on to bring a vision to life of Spring as not only a place to shop all your favorite brands but as a source of style inspiration and discovery. Across all channels, I cultivated content and creative that speaks to Spring's target audience, their style, their experience and the way they live their lives.
Creative Direction of campaigns, content and marketing.
CAMPAIGN CONTENT - SITE, APP, EMAIL + Social media
Trend editorials and curated collections
"All I Want" Holiday Campaign
Style profiles and guest curated collections
EMAIL MARKETING REBRAND
Redesign of email marketing and content direction to reflect brand POV.
INSTAGRAM CONTENT AND CREATIVE DIRECTION
