chloe + isabel
Chloe + Isabel is a jewelry and lifestyle startup that has become a pioneer in the social retail space. I was brought on to elevate the brand's online presence and digital experiences, defining the visual language and crafting the look and feel of the brand.
The uniqueness of the product and the storytelling behind each collection is integral to the brand's DNA, it's what makes Chloe + Isabel stand out in the landscape of fashion jewelry. I introduced features to integrate that storytelling aspect into the site with a redesigned homepage, editorialized product grids and a flexible modular editorial experience.
As a social retail brand (not a straight e-commerce business), I oversaw design for both Consumer and Merchandiser based experiences including an online training academy, marketing and sales tools and the development of a Mobile Marketing app.
CHLOE+ISABEL HOMEPAGE REDESIGN
JEN ATKIN x CHLOE+ISABEL COLLECTION EDITORIAL EXPERIENCE
