ROCKETS OF AWESOME
As the Consulting Creative Director for Rockets of Awesome, I evolved the creative for the kids clothing brand to expand their presence from a subscription based business to a full e-commerce brand.
Elevated the overall look and feel of creative, introduced editorialized point of view creative concepts around seasonal collections and helped refine the overall brand identity and visual direction.
Concept and Creative Direction for all Seasonal Campaigns, Digital Marketing, Email Marketing, Site Content, OOH, Direct Mail and Experiential.
Brand campaign - OOH, facebook/Instagram, direct mail
THE CONCEPT: Kids are weirdos in the best way. Rockets of Awesome’s first Brand Campaign celebrates the individuality, personality and quirks of kids with over the top portraits. Life with kids is anything but predictable. Their clothes shouldn’t be either.
OOH
Platform Display and Interior Cards, Taxi TV and Digital Platform Displays in Boston and DC metro.
PAID SOCIAL
Instagram/Facebook Carousel, Stories, Collection ads, Pinterest paid social
VIDEO
Brand Campaign video - full length
ROCKETS GETS GIPHY’D
Sourced and directed Giphy artists to create custom GIFs for the campaign
SEASONAL EDITORIALIZED COLLECTION EMAILS
Developed editorial concepts to create more storytelling opportunities around the collections and infusing more of the brand DNA into the email marketing strategy.
HOMEPAGE REDESIGN
Redesign of Rockets of Awesome’s Homepage to infuse more Brand Identity, Marketing and Merchandising opportunities and Creative Production flexibility.
