Fall 2014 introduced a new direction for Ann Taylor as a brand that stands for versatile fashion, showcasing the breadth of the collection. The campaign was concepted with omnichannel inspiration – direct mail, in-store visuals, site experience, social content – which created a dynamic, multi dimensional storytelling moment for the brand. Creative Direction of campaign videos, digital campaign launch takeover and all related digital content and marketing. Introduced video into the seasonal lookbook to add further dimension, bringing the looks to life.

FALL 14 CAMPAIGN VIDEO

FALL 14 CAMPAIGN - MODEL Q+A

Spring/Summer 2014 featured the A List campaign which centered around a concept of perfect pieces you need right now. We also expanded on the AT3Ways concept, showcasing versatility of key pieces and how to style them multiple ways. Creative Direction of online exclusive editorial photography and all related site content and digital marketing